New India: Giving Startups Their Faces.

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So, the folks here at the Proto.in team realized something a few months back. Entrepreneurship is a rising phenomenon today here in India. And not only that, Startups themselves are almost at the verge of being considered mainstream – I mean just look at the sheer number of dedicated television programs, events, activities, magazines, all being launched targetting that audience. All is well and good, but.. but but.. when you think of an “entrepreneur”, who comes to mind?

Are we, all theory and very less practical, all over again? Not really. There are enough entrepreneurs, just not celebrated enough. So we thought we’d take the initiative to put some faces on the spotlight.

This edition of Proto.in, we had four such posters made, and in the future, we want to create an entire wall full of startup entrepreneurs with all their glory – attitude and all.

So if you are an entrepreneur, you qualify. Here’s how.

1. Take a high resolution picture of yourself, along with your team – facing the camera.
- If possible, be casual. We are a startup for God’s sake. So lose the suits, and be cool, casual, and look into the camera. Don’t pretend you are Ambani’s long lost brother in suits and talking on cellphones and such (if I am this specific, trust me, we’ve seen enough of such pictures! ) :) Poor Nandini only knows too much of this.

2. Send me an email with your name, your quote, the name of your company, along with the website url of your company.

3. Even if you are not a proto.in company, its okay, you qualify as long as you are an entrepreneur and are running a company not more than five years old, and it is indian.

4. If You want some samples to look at, here goes: http://www.flickr.com/photos/protoin/sets/72157606385181319/

Lets take startups mainstream. What say ye?

Kiran Karnik At Proto.in July ‘08

Karnik

If there is one that needs no introduction in this Shining India story that we are enjoying, its Mr. Karnik. After spending 20 years in ISRO and building NASSCOM which put a structure, quality and bent the policies for growth, for the services Industry, his legacy is one that is embedded into history.

There are striking similarities to the path that was tread then and the path that we are treading now. Both new ones, and both with a lot of need for structure, and revolutionary changes. The essential bit starts with building the community, and together coming up with the affirmative action for growth. If that sounds too complicated, try this : We need to come together and get our act right!

Mr. Kiran Karnik will be delivering the keynote speech this time at Proto.in on the 18th of July in the Seminar hall of IIT Delhi. Be there, and hear him speak – it might very well be the first words spoken of the revolution of the second wave that this nation is experiencing, and from what we’ve seen, this one is going to be a much bigger one!

I don’t know about you, but having a peek into what’s ahead in this edition of Proto.in, I am super excited. Look forward to seeing you there.

Proto.in Talk: India as a Technology Leader. Possible?

This is the transcription of the talk that Atul Chitnis, The Senior VP of Geodesic, and the man behind FOSS.IN gave during the Fastrack Sessions of Proto.in January Edition ‘08. The tone of voice might have to be imagined, given that its taken from a talk and not a written speech.

Imagine a situation where a technologist is trying to showcase the iPhone. He goes through every step of the features of the phone, the gestures, the various user interface nuances of the device and the audience barely reacts. A little frustrated, the technologist tilts the phone to the side, and the picture aligns itself sideways, and the audience goes wild – almost giving him a standing ovation. We’ve seen this demo before, and we know what all an iPhone can do.

Case in point: Technology alone doesn’t fascinate. How it is packaged, and how it resonates with the audience and customer means a lot more. India lacks in that space, most times.

There are cases where an Indian company genuinely builds a fabulous product, but the case of marketing and positioning the product in the global market seems to be – or atleast is perceived to be – tough that the company starts a subsidiary in the
US and positions the company as a US-based one. That is a big mistake. Positioning yourself in the US is a short-term advantage and you are competing with the players there and in the global market. Acquiring the market here in India, and playing the world market are completely two different things.

In order to position a product in the US and to play the global market, you need to have huge resources in order to market your product. That brings us to our second point, the point that, no product is ever successful or will be able to stand the test of time, unless its first of all successful at home.
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BusinessGyan on Proto.in

Often we hear talk about the right ecosystem needed for entrepreneurs to thrive and build businesses of the future. However, rarely we ever find any effort made in this regard. In the recent past, only the TiE association has been instrumental in providing a global platform for SMEs to showcase themselves. Thankfully there is a welcome change in the status quo with the Proto.in, a premier entrepreneurial start-up forum coming into picture.

In its second edition in Chennai, Proto.in brought together investors, mentors, entrepreneurs, students and even industry bodies such as Nasscom and TiE. Vijay Anand the key visionary behind Proto.in feels that innovation in India is turning a new leaf now. It is about being different, being controversial and being out of the box, just like the Tata Nano.

Vijay says, “Since we are billion people country, most of the market segments are underserved. We need to monetise the emerging opportunities. When you compare the number of Indian companies and the number of firms listed in the U.S. stock exchanges, we haven’t even started the journey. So it’s time to take the lead and begin the journey. I believe that if 1% one innovative entrepreneurs lead, 99% will follow.”

Is the great dotcom saga back in circulation… Seems like the big bucks are chasing the online dream again. Eyebrows were raised when the Indian social networking startup Desimartini was recently in the news for….

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Proto.in Videos are Out!

There is a lot of flurried activity going on within the team as we are fiestily debating the format that we are going to use for the next edition of Proto.in – which is going to be quite an evolved version over what we’ve been doing for the last three editions, and are quite eagerly anticipating and watching as the nominations are coming in.

I am sure quite a few of you are wondering, how the Proto.in stage really looks like. We decided it was finally time to unveil that to the world, and perhaps give you a glimpse. There was an “audience effort” done during the first edition of Proto.in where someone covered each of the companies’s presentations, all using a Nokia N Series phone. Without further adieu, the videos of the third edition of Proto.in, January 2008 are up.

URL: http://www.youtube.com/user/startupsindia

This channel will also soon see the business and technology tracks which have very much become the essence of Proto.in. Stay tuned, and feel free to embed the videos on your blogs. You are quite freely welcome.

Regards,
Vijay Anand

PS: The Nominations for the July Edition of Proto.in this year close on May 30th. But do nominate at the earliest, so that we can start working together much earlier and perhaps improve on your launch/product unveiling in a much more effective way.

Startups do fail. What’s New?

I am seeing a flurry of activity among the tech blogs who’ve caught on a interesting topic to latch onto. Failed startups. If you ask me, I am not sure what the big hoopla in this is about.

Birds fly. Fishes Swim. Deals Fall through and Startups Fail. This is the natural order of things. The only thing we can do is alleviate the chances of success for a startup by a small degree. We do not, neither can anyone assure anyone of success and failures totally. Heck, the Silicon valley, which is considered to be this rich ecosystem, has its fair share of failures. What are we going to do about that?

“Success is one in a million. There is a very small chance that you could be that one and the obvious choice left is to fail. Are you ready for that?” is what my mentor used to ask me. For the first six and a half months, as I was pursuing him to be my mentor, every single book he gave me was on this amazing idea, great execution which went nowhere and resulted in a failed business. I used to think what was the point he was trying to make there. It was simple. Success in a startup is an anamoly. The natural route is failure. If there is one breed of people who can dare change that, it would be an entrepreneur. Yet there are factors and choices beyond our control which all contribute against it.

I remember talking to some students a few months back and the question kept going back to the concept of failing. How do you mitigate that risk and all that. I thought it was one of the profound and mature audiences that I had dealt with. I don’t even get some of those question at Proto.in, where startups are on a much progressive stage. I am hoping that they already know the answers to that.

Most of the startups that are slowly gaining traction are on an average on their third iteration. Most companies that come to Proto.in themselves are on their second iteration. It’s quite obvious when you talk to them and see how they have evolved their offering based on market interaction. It is that iteration which actually is the strength of a startup. Remember Agile, evolving, and the path towards a “complete” product? It’s all part and parcel of that.

There is this interesting session that happens when you learn how to skate – whether on ice or on inlines. The first thing you learn is how to fall. How to fall gracefully is the next step. If you are afraid of failure, You wouldn’t even move a step ahead. You need to dare, and that’s what entrepreneurship essentially is all about. There is a high level of risk and high level of reward at the end. Not everyone who get a lottery wins, and not everyone who starts up a company also succeeds. I am not sure what is news about it.

As long as you are afraid of falling, you won’t be able to stand up on your feet either. I can assure you that. I’ll leave you with these following words, which we had posted on a high banner for the first edition of Proto.in. Perhaps it needs to be much more visible, perhaps even everyday:

It’s not the critic who counts, not the man who points out how the strong man stumbled, or when the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worth cause; who at the best, knows in the end the triumph of high achievement; and who at the worst if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory or defeat. – Theodore Roosevelt

Note: Repost from the Author’s Blog.

Proto.in on Facebook.

So once in Six months, it seems that the entire ecosystem comes together. Awesome. But is there anything at all that we can do to keep the community together and offers means of interacting, expanding their network and solving each other’s problem? That was the question.

While we would eventually want to build a networking platform that we announced during Proto.in January Edition as “Proto.in Online”, we have created a page in Facebook which will serve that purpose while the platform is being built, tested and tried, and as we also narrow down on some of the unique features that we want to put in. Who wants another social networking site anyways, right? That’s the point. The rule always has been, if we are going to ask someone to go even an inch more to do a task, might as well have a strong case as to why and what he/she gets out of it.

Philosophies and thoughts aside, you are all more than welcome to join the Proto.in page at Facebook at the link below. Feel free to interact and start a discussion and pitch your thoughts into one that is up and running. I’d like to keep this as unmoderated as possible, with the premise that everybody agrees to play nice. That said, this is the link to follow:

http://www.facebook.com/pages/Protoin/18654630002

Hope to see you there.

Ixigo Acquires Funding.

These are some of the proud moments to Proto.in, when the companies that get on-stage start achieving milestones. Acquiring clients, closing deals, getting their first round of funding, gaining market traction, all are fabulous news to us and that’s what keeps the team here at Proto.in motivated to push forward.

Ixigo, one of the travel search engine companies that took the stage in the first edition of Proto.in has closed its round of funding from an Angel group based out of Singapore. It’s been a fabulous journey so far interacting with Aloke frequently as they built their market traction and the fun moments we had when some of their servers had to be expanded because of load and discussing options.

Wishing Ixigo, and the men behind the company, Aloke and Dharmendra a great journey ahead. together.

Open Source and Proto.in

If you think that this is a strange parallel to draw, well, I was thinking of the same a few months ago. lately, I am starting to see quite a bit of striking similarities and very little of differences.

May I request you to step back two paces and hear this out? I am sure you’ll see some sense in what I am talking about. I promise.

lately, I see more and more of the Proto.in alumni start getting involved in what goes on behind the stage and I am wondering if there is any difference at all between the way open source projects are managed and how we as a community are growing.

Let me quote you something from Eric Raymond’s Book (Source Wikipedia), the Cathedral and the Bazaar.

Raymond makes the distinction between two kinds of software development. The first is the conventional closed source development. These kind of development methods are, according to Raymond, like the building of a cathedral; central planning, tight organization and one process from start to finish. The second is the progressive open source development, which is more like a “a great babbling bazaar of differing agendas and approaches out of which a coherent and stable system could seemingly emerge only by a succession of miracles.”

What we are building is a community of startups, entrepreneurs, aspiring entrepreneurs and everyone who supports them – venture capitalists, analysts, mentors, entrepreneurial organizations and the media (That would be the product). If this community is the product, then every edition of Proto.in is a release that we make. And with every release we simply have to improve on what we are building, constantly listening to the customers, and those we work with – shoulder to shoulder, which would be you and I, the entrepreneurs ourselves. To me that sounds more of a bazaar, than a cathedral that we are building.

Who are “we”?. I’d be comfortable with the definition of “We the entrepreneurs”. Just like any open source project, while there are a few key doorkeepers, it is essentially open for everyone to contribute. Which is why we started a group for all the volunteers who want to get involved to sign up right away.

It is my and our strong belief that it is “our” community that we are building. It is through this community that we will find the strength, the knowledge, the how-to, the means and the guiding star to building India as a leader in technology and product. It will be this community which will have nurturing startups, and coming up with solutions for each of their problems as their mandate.

If you agree with me, I urge you to join hands with us. May the startups win!

Proto.in Jan’08 Finalists

Ladies and Gentlemen,

We introduce the finalists for this edition of Proto.in to you. Out of the 84 nominations that came here, these were the final 17 that were shortlisted out of which 14 of them took the stage on the day of the event. The other three (un)fortunately had some very prospective client demos, one with a major retail store (BlinkMedia) and the other with one of the media Giants (Rawdata), hence they couldn’t be available on the day of the event. Since Proto is essentially about leveraging potential and interesting startups that are popping out of this place, we gave them their place in the booklet as well.

These are the List of companies that made it to the final shortlist. The details of the companies can be found in the booklet here.

:: Internet:
atonePlace.com
The Viewspaper
Hover.in
Antya
Instablogs

:: Software ::
Deskaway – Synage Software
SpiceBird – Synovel Software
inSync – Druvaa
Instarad – MedSphere

:: Telecom/Communication ::
Enpaq Business Gateway – Elina
Yambi Platform – Mundial
Mobitop Platform- Mobisy

::Logistics & Management ::
Myntra
Nadhi Systems
Dogears Print Media Pvt. ltd.

::New Frontiers::
BlinkMedia: Intelligent Shopping Cart
Rawdata Media Monitor