Product 101– Building And Scaling A Product Startup In India

Speakers:

Gopal Srinivasan, MD Of TVS Capital
Anupam Pahuja, General Manager, Paypal India
Rohit Singal, Founder, Source Bits
Shalin Jain, Founder, Tenmiles
Manav Garg, Founder, Eka Software
Gautam Sinha, Director Technology, Times Internet Limited
Mukul Kumar, Co-Founder, Pubmatic

  • YES, it is possible in India says  Gopal Srinivasan
  • Focus is very important, It is the main of the main of the main thing
  • Product – Patience and Focus
  • Product is always about differentiation esp from the already existing ones
  • Talk to customers, talk to customers, talk to customers
  • Is App development a product – YES
  • Rohit Singal, Founder, Source Bits is a doctor and built the company .  …  First app, 3 weeks to build,  3 million downloads, $1 million in revenue – Wowwwww!
  • Talk to customers and understand their problem
  • Ultimately every company should solve a customer problem and make money
  • Build trust and credibility
  • Joy is building world class product and it motivates people
  • Achievement, Joy and Money :)
  • Get best people to work with or or work with them.
  • 3 secrects “Hackers, Designers and the Hustlers”

Early Stage Investing In India

Speakers:
Rahul Khanna – MD, Canaan Partners
Sandeep Singhal – MD, Nexus Venture Partners
Sasha Mirchandani – Managing Partner, Kae Capital
Anand Lunia, CFO, Seed Fund
Sushanto Mitra, CEO, SINE
Ashwin Raghuraman, VP, India Innovation Fund

  • Advice to founders ” Invest in the StartUp Yourself fist”
  • SINE, IIT Bombay, primarily for IIT Bombay students and faculty but now open for entrepreneurs who wants to build business around technology from IIT Bombay
  • Mumbai Angels say they have invested on less startups from Mumbai and looks like less activity from Mumbai
  • Start Up need to be scalable and should have traction, growth
  • Fund flow perspective, there is tremendous activity in e-commerce
  • We are in a bubble on number of startups but there can be growth.
  • Sales and Service for SME segment is hard for SAS products
  • Innovation happens through collaboration
  • Larger companies can work with startups and their niche product to the market and service their clients
  • Reach to potential client base before building product and involve them while you build them.
  • Discipline in US is that, if startups don’t work, it dies faster.
  • If there can be mad growth, money will be invested :)

Innovation Jam – Ideas to mitigate disaster

From Proto

T-Labs, an early stage investor from the Times Internet Limited is playing host to a special Innovation Jam where entrepreneurs and aspiring entrepreneurs will get an opportunity to build a start-up and raise funds all in under one hour.

ET NOW ‘Super Angels’ with Vishal Gondal

  • Vishal Gondal is founder at IndiaGames
  • He Is a Super Angel – The folks who help the StartUp by funding, actually sooper funding
  • Pitch is by the founders of fetise.com
  • fetise.com is Men’s fashion E-commerce site
  • It is invite only website for bying and thats how they are different
  • Vishal asking tough question to the founders. “Are you your own consumer. Are you wearing any that you bough from your website?”
  • fetise is private sales and viral marketing based.
  • They buy after order for you and send it to you. Low inventory model.
  • Vishal asks how it is different from guilt.com and Logo is similar to it. Need to be more creative.
  • 15 days wait time for consumer is bad says Vishal
  • There are 2 Lakh users with 4000 buyers and have done 52 Lakhs of sales.  150 orders a day – Whoaaaaa. Interesting Numbers.
  • Vishal says its hard to scale with less buyers.
  • Founders have put in half million dollars already. They have their skin in appreciated by Vishal.
  • Model is 8% subsidy on product as discounts.
  • Vishal likes the concept but wants to see they move forward more.
  • ET now has captured the session and should be on TV soon.


Nano Ganesh – Mobile based remote for water pumps

From Proto

Nano Ganesh, from Ossian Group,  is a GSM Mobile based remote control system exclusively for the use with water pump sets in agriculture areas. The need of Nano Ganesh arised from the routine problems faced by the farmers in operating the pumps. They are, fluctuations in power supply, difficult terrain, fear of animals on the way to pumps, hazardous locations of the pumps along the river or water storage beds, shock hazards, rains etc.

Artoo Slate – Say no to paper

From Proto

Artoo Slate is a software solution designed for microfinance field staff that takes the entire process of data collection and loan disbursement online. It will do away with the back and forth of paper, avoid innumerable delays, and drastically reduce expenses. We believe our framework will revolutionize the microfinance industry by enabling field agents to operate remotely and helping distributed MFIs to centralize their operations

Nuru Energy unveils world’s first pedal generator

A social enterprise that sought to provide an affordable and clean off-grid lighting system for the world’s poor. So, Nuru created the Nuru Light, the most affordable and efficient lighting system in the world.

From Proto

The pedal generator is used to charge low-energy devices including LED-based lights. The lights, also from Nuru, known as Portable OnDeman lights can be charged through 20 min of easy pedaling. The lights cost INR 299. The pedal has a chip embedded in it that does some awesome functions to monitor charging and communicates with server.

i2vsystemes – Intelligent Integrated Video Solutions

The demo was well received by the audience.

i2V is a Intelligent Integrated video security software with Video Management System, built-in video Analytics and options to integrate third-party devices and/or applications.

From small enterprise CCTV security to large scale city surveillance& defence applications, i2V products and customized security solutions are suitable for all industrial, civilian and defence surveillance requirements.

Products:

IP Video Management
Video Analytics
Customized Solutions

GeoSocials

GeoSocials is a proximity based real-time game with a serious social twist. The world is now your playground.

URL: http://signup.geosocials.com/

FieldEZ

FieldEZ is a field force management software that allows efficient deployment / dispatch of mobile field personnel.

From Proto

Benefits:

For Organizations:

Efficient deployment of Field Force
Tracking Field Force in near real time
Measurement of Field Force performance
Efficient manpower thereby improved productivity
Better Customer satisfaction, new customer acquisition
Reduced expenditure, improved top and bottom line growth

For field service personnel:

Optimized Travel
Better time management
Reduced office dependency
Improved customer relationship